Fresh Ideas

December 22, 2020
6 Online Marketing Trends to Consider for 2021

6 Online Marketing Trends to Consider for 2021

As we close off 2020 and set goals and intentions for the new year, it’s important to look at your business and marketing strategies. Setting a […]
December 1, 2020
Why video should be part of your marketing strategy

Why video should be part of your marketing strategy

If the thought of creating videos for your business scares you, you’re most certainly not alone. But creating video content doesn’t have to be overwhelming or […]
September 2, 2020
Building an Efficient Social Media Presence

Building an Efficient Social Media Presence

Many small business owners shy away from having an online presence. They feel they don’t need it or don’t have the time to manage a social […]
April 15, 2020
Marketing in uncertain times

Marketing in Uncertain Times

Our world is changing daily, and because of that, it’s no surprise that many business owners have shifted their marketing priorities. Many businesses are focusing more […]
April 17, 2019
Ghostwriting

Working With a Ghostwriter

Ghostwriting is when a writer researches and writes a content piece (article, blog post or even a book!) on behalf of a person or business without […]
March 29, 2019
social media tools to connect with your audience

5 Social Media Tools to Help Connect with Your Audience

If you’re a small business owner then you hopefully know how it important it is to use social media to engage, interact and connect with your […]
August 3, 2018
live video streaming

IGTV for Small Business

IGTV stands for Instagram Television. It’s Instagram’s latest feature and is used to post and view longer videos on Instagram. Unlike traditional television, there are no […]
June 21, 2018
customer experience

Outsourcing and the Customer Experience

When considering what to outsource for your business, you need to think about the bigger picture – you need to think about your customers’ overall experience. […]
April 2, 2018
Instagram Stories for Business

Instagram Stories for Business

If you’re not familiar with Instagram Stories, it’s a feature on Instagram that lets users post photos and videos that disappear after 24 hours. Users also […]
January 11, 2018
Facebook_Analytics_VOR

Facebook Analytics: What it is and Why you Need to Set it up

If you advertise on Facebook you need to set up Facebook Analytics. Facebook Analytics is your opportunity to see valuable data about your Facebook Page, including […]
December 4, 2017
Holiday marketing

How will your Business Stand Out Online this Holiday Season?

‘Tis the season for online holiday marketing and the competition is fierce! It’s not enough to send your regularly scheduled weekly emails, post updates when you […]
October 5, 2017
What is an online business Manager?

What is an Online Business Manager?

One of the great things about owning your own online or virtual business is that you are your own boss. As your business grows, however, one […]
August 17, 2017
the art of the follow up

The Art of Following Up

Following up with potential clients is a part of the sales process that many people either neglect or forget about. If you want to grow your […]
January 12, 2017
Facebook Marketing

Where to Look to Learn More About Facebook Marketing

Facebook’s high number of users (over a billion!) means there is more power there than any other social media channel. And while it offers a huge […]
November 15, 2016
Holidays

How a Virtual Assistant Can Get your Business Ready for the Holidays

The holidays are upon us and there is plenty to be done. Your business doesn’t stop just because it’s the holiday season – in fact for […]
September 20, 2016
Instagram

How to Leverage Instagram for Small Business

A picture is worth a thousand words and Instagram has billions of them. With over 300 million users, Instagram can be a fun, free way to […]
June 21, 2016
pick a social network

Pick a Social Network! Any Social Network!

It is not uncommon for a business owner to fall into the social media trap of signing up to numerous social networks only to engage in […]
May 10, 2016
Why business owners should embrace Facebook Live

Why Business Owners Should Embrace Facebook Live

Facebook has a reputation for highlighting everything good in a person’s life and we are often reminded to not compare ourselves to someone based on that […]
March 22, 2016
Vacations are good for business

Top Three Reasons Taking a Vacation is Good for Business

If you are self-employed or a business owner then you understand that taking time off and stepping away from your business for more than a day […]
August 31, 2015
How outsourcing can inspire your creative genius

How Outsourcing Can Reveal Your Creative Genius

I have been a virtual assistant for nearly three years and in that time I have worked with many talented business owners who have hired me […]
May 13, 2015
user-friendly photo tool sites

Top User-Friendly Image Design Websites

Whether it is for personal use, blogs, a client, or for social media use, I edit, manipulate or create images daily. I am not a graphic […]
April 7, 2015
Communication and the power of listening

Communication and The Power of Listening

I am a talker. I am also a nervous talker, meaning that if I don’t know what else to do I ramble on and on or […]
October 15, 2013
Email and the importance of good customer service

Email and the Modern Art of Excellent Customer Service

It’s Monday morning and after having watched the emails come in from your smart phone all weekend long, you finally sit down at a computer and […]