5 Social Media Tools to Help Connect with Your Audience

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If you’re a small business owner then you hopefully know how it important it is to use social media to engage, interact and connect with your audience. You may also know that social media is constantly evolving and there are always new tools and features popping up! It can be difficult to know what trendy social media tools you should be using. If a social media tool is right for your business, it will help you engage and connect with your audience. Here are some of the latest tools that may help you do just that:


IGTV, or Instagram Television, is a feature within Instagram that allows brands and businesses to share longer video content with their audience.

Why is IGTV so popular? Users can share content to grab an audience’s attention and increase engagement. Here are some ways this can be accomplished:

  • Create exclusive content to preview new products.
  • Conduct exclusive interviews.
  • Create a video series to give more in-depth details for your content.
  • Share the latest news on certain topics to become an industry leader.
  • Provide sneak peeks or give behind-the-scenes access to events.

Facebook Stories for Pages

Facebook Stories allows users to share content that is in-line with their brand directly from a device. Users can post photos or short videos with their audience.

This feature is fabulous because it allows users to create more meaningful and authentic connections with their audience. This showcases a brand’s personality and helps to quickly and easily engage with each other.

SnapChat Geo Filters

Are you snapping on SnapChat? Their On-Demand Geo Filters provides fun overlays for Snaps that can be used when in a certain location. Custom geo filters can be purchased on a one-day or one-month basis.

Geo Filters allows users to personalize their Snaps with a business or event they are attending in a certain geographic area. By having your audience use a specific filter on their Snaps, it provides advertising and engagement for businesses and events.

Facebook Messenger Chatbots

Facebook Messenger Chatbots help brands engage with their audience on a different level. These bots are designed to perform tasks given to them to help automate connections with your audience any time the day.

Messaging systems are becoming a preferred way to communicate over social media. Chatbots help brands to directly reach your audience. This feature also replaces email marketing to reach out to customers. Marketing can be done by sending messages directly to their audience through these chatbots. This eliminates your brand from competing with others in your audience’s email inbox.

Facebook Live Videos

Love sharing what is happening with your business or brand?  With the push of a button, Facebook Live Videos is a feature for businesses to share an event live.

This feature is popular because it allows for real-time engagement with your audience.  A business can let their audience feel as though they are a part of the experience. Users are also able to respond to questions and comments as they are sent during the broadcast.

Having a social presence is important for brands and businesses to connect with their audience, but making sure you are using the tool that best suits your business goals is also important. Use the ones where you can reach your maximum targeted audience. When you do, remember to be authentic and engaging!

If you need help determining or implementing your social media marketing goals, contact us to see how we can help.

Post was written by Lian Wright, Virtual Assistant, and Blogger
Photo by Hans Vivek on Unsplash