Fresh Ideas

October 26, 2021
Why you need a social media marketing strategy

Why you need a social media marketing strategy

OK, I’ll admit it. I don’t always post to social media with a social media strategy in mind. I find it tough to stick to my […]
September 2, 2021
Why you need a social media marketing strategy

How to Measure Social Media Marketing Success

How do you measure social media marketing success? Before we get into what you should measure, let me say this — if your focus is on […]
December 1, 2020
Why video should be part of your marketing strategy

Why video should be part of your marketing strategy

If the thought of creating videos for your business scares you, you’re most certainly not alone. But creating video content doesn’t have to be overwhelming or […]
September 2, 2020
Building an Efficient Social Media Presence

Building an Efficient Social Media Presence

Many small business owners shy away from having an online presence. They feel they don’t need it or don’t have the time to manage a social […]
April 15, 2020
Marketing in uncertain times

Marketing in Uncertain Times

Our world is changing daily, and because of that, it’s no surprise that many business owners have shifted their marketing priorities. Many businesses are focusing more […]
September 1, 2019
What is your CTA_

What’s your CTA?

When working with a social media client, one of the first things I ask is, “what’s your CTA?” for all social media posts. Often, they don’t […]
January 12, 2017
Facebook Marketing

Where to Look to Learn More About Facebook Marketing

Facebook’s high number of users (over a billion!) means there is more power there than any other social media channel. And while it offers a huge […]
June 21, 2016
pick a social network

Pick a Social Network! Any Social Network!

It is not uncommon for a business owner to fall into the social media trap of signing up to numerous social networks only to engage in […]
May 10, 2016
Why business owners should embrace Facebook Live

Why Business Owners Should Embrace Facebook Live

Facebook has a reputation for highlighting everything good in a person’s life and we are often reminded to not compare ourselves to someone based on that […]
June 12, 2015
How to save an article on Facebook

Facebook Tip: How to Save Articles on Facebook

If you are like me, then you check Facebook a lot from your mobile phone – either waiting for your children to finish their after school […]
April 7, 2015
Communication and the power of listening

Communication and The Power of Listening

I am a talker. I am also a nervous talker, meaning that if I don’t know what else to do I ramble on and on or […]
October 15, 2013
Email and the importance of good customer service

Email and the Modern Art of Excellent Customer Service

It’s Monday morning and after having watched the emails come in from your smart phone all weekend long, you finally sit down at a computer and […]