Fresh Ideas

October 26, 2021
Why you need a social media marketing strategy

Why you need a social media marketing strategy

OK, I’ll admit it. I don’t always post to social media with a social media strategy in mind. I find it tough to stick to my […]
September 2, 2021
Why you need a social media marketing strategy

How to Measure Social Media Marketing Success

How do you measure social media marketing success? Before we get into what you should measure, let me say this — if your focus is on […]
July 1, 2021
5 Easy Ways To Connect With Your Audience

5 Easy Ways To Connect With Your Audience

Connecting with your audience doesn’t always have to involve blog posts, video production or other long-form content creation. Instead, focus on simple content that can still […]
December 22, 2020
6 Online Marketing Trends to Consider for 2021

6 Online Marketing Trends to Consider for 2021

As we close off 2020 and set goals and intentions for the new year, it’s important to look at your business and marketing strategies. Setting a […]
December 1, 2020
Why video should be part of your marketing strategy

Why video should be part of your marketing strategy

If the thought of creating videos for your business scares you, you’re most certainly not alone. But creating video content doesn’t have to be overwhelming or […]
September 2, 2020
Building an Efficient Social Media Presence

Building an Efficient Social Media Presence

Many small business owners shy away from having an online presence. They feel they don’t need it or don’t have the time to manage a social […]
April 15, 2020
Marketing in uncertain times

Marketing in Uncertain Times

Our world is changing daily, and because of that, it’s no surprise that many business owners have shifted their marketing priorities. Many businesses are focusing more […]
September 1, 2019
What is your CTA_

What’s your CTA?

When working with a social media client, one of the first things I ask is, “what’s your CTA?” for all social media posts. Often, they don’t […]
July 4, 2019
avoid a content slump

Avoiding a Content Slump

The summer months are often a slower time for businesses (unless of course your business is seasonal and summer is your business). And while this usually […]
May 22, 2019
Importance of Email Marketing

The Importance of Email Marketing

As a small business owner, you probably know the importance of email marketing, but have you actually created an email mailing list or opt-in? If so, […]
April 26, 2019
Photo Editing Tools

5 Easy To Use Online Photo Editing Tools

To break through all the online noise and clutter, marketers must harness the power of visual appeal. Whether it is through videos, graphics or photos, visuals […]
April 17, 2019
Ghostwriting

Working With a Ghostwriter

Ghostwriting is when a writer researches and writes a content piece (article, blog post or even a book!) on behalf of a person or business without […]
March 29, 2019
social media tools to connect with your audience

5 Social Media Tools to Help Connect with Your Audience

If you’re a small business owner then you hopefully know how it important it is to use social media to engage, interact and connect with your […]
August 3, 2018
live video streaming

IGTV for Small Business

IGTV stands for Instagram Television. It’s Instagram’s latest feature and is used to post and view longer videos on Instagram. Unlike traditional television, there are no […]
June 21, 2018
customer experience

Outsourcing and the Customer Experience

When considering what to outsource for your business, you need to think about the bigger picture – you need to think about your customers’ overall experience. […]
April 2, 2018
Instagram Stories for Business

Instagram Stories for Business

If you’re not familiar with Instagram Stories, it’s a feature on Instagram that lets users post photos and videos that disappear after 24 hours. Users also […]
January 11, 2018
Facebook_Analytics_VOR

Facebook Analytics: What it is and Why you Need to Set it up

If you advertise on Facebook you need to set up Facebook Analytics. Facebook Analytics is your opportunity to see valuable data about your Facebook Page, including […]
December 4, 2017
Holiday marketing

How will your Business Stand Out Online this Holiday Season?

‘Tis the season for online holiday marketing and the competition is fierce! It’s not enough to send your regularly scheduled weekly emails, post updates when you […]
October 5, 2017
What is an online business Manager?

What is an Online Business Manager?

One of the great things about owning your own online or virtual business is that you are your own boss. As your business grows, however, one […]
August 17, 2017
the art of the follow up

The Art of Following Up

Following up with potential clients is a part of the sales process that many people either neglect or forget about. If you want to grow your […]
July 21, 2017
live video streaming

How to use Live Video Streaming for Business

Are you looking to engage with your customers? Build a relationship with them and let them get to know you, your business and your brand better? […]
June 14, 2017
Optimize your summer with the help of a virtual assistant

Optimize your Summer by Outsourcing

For some business owners, the onslaught of summer can mean a slower season with time to focus on their business and time to enjoy some much-needed […]
May 17, 2017
Instagram Stories for Small Business

Why Small Businesses should use Instagram Stories

More than half of all Canadians and Americans own smart phones. Those phones are being used to buy, shop, bank, communicate and so much more. Mobile […]
May 2, 2017
10 Things Every Small Business Website Needs

10 Things Every Small Business Website Needs

As most business owners know, a website is an important tool in growing and marketing any small business. But what should a website include? Does your […]