Fresh Ideas

May 22, 2019
Importance of Email Marketing

The Importance of Email Marketing

As a small business owner, you probably know the importance of email marketing, but have you actually created an email mailing list or opt-in? If so, […]
April 26, 2019
Photo Editing Tools

5 Easy To Use Online Photo Editing Tools

To break through all the online noise and clutter, marketers must harness the power of visual appeal. Whether it is through videos, graphics or photos, visuals […]
April 17, 2019
Ghostwriting

Working With a Ghostwriter

Ghostwriting is when a writer researches and writes a content piece (article, blog post or even a book!) on behalf of a person or business without […]
March 29, 2019
social media tools to connect with your audience

5 Social Media Tools to Help Connect with Your Audience

If you’re a small business owner then you hopefully know how it important it is to use social media to engage, interact and connect with your […]
August 3, 2018
live video streaming

IGTV for a small business

IGTV stands for Instagram Television. It’s Instagram’s latest feature and is used to post and view longer videos on Instagram. Unlike traditional television, there are no […]
June 21, 2018
customer experience

Outsourcing and the Customer Experience

When considering what to outsource for your business, you need to think about the bigger picture – you need to think about your customers’ overall experience. […]
April 2, 2018
Instagram Stories for Business

Instagram Stories for Business

If you’re not familiar with Instagram Stories, it’s a feature on Instagram that lets users post photos and videos that disappear after 24 hours. Users also […]
January 11, 2018
Facebook_Analytics_VOR

Facebook Analytics: what it is and why you need to set it up

If you advertise on Facebook you need to set up Facebook Analytics. Facebook Analytics is your opportunity to see valuable data about your Facebook Page, including […]
December 4, 2017
Holiday marketing

How will your business stand out online this holiday season?

‘Tis the season for online holiday marketing and the competition is fierce! It’s not enough to send your regularly scheduled weekly emails, post updates when you […]
October 25, 2017
Time it takes to hire a virtual assistant

Yes, it takes time to train a virtual assistant

I hear this a lot: it takes too much time to train a virtual assistant. My answer: yes, you do have to invest time up front, […]
October 5, 2017
What is an online business Manager?

What is an Online Business Manager?

One of the great things about owning your own online or virtual business is that you are your own boss. As your business grows, however, one […]
August 17, 2017
the art of the follow up

The art of following up with potential clients

Following up with potential clients is a part of the sales process that many people either neglect or forget about. If you want to grow your […]
July 21, 2017
live video streaming

How to use Live Video Streaming for Business

Are you looking to engage with your customers? Build a relationship with them and let them get to know you, your business and your brand better? […]
June 14, 2017
Optimize your summer with the help of a virtual assistant

Optimize your summer by working with a Virtual Assistant

For some business owners, the onslaught of summer can mean a slower season with time to focus on their business and time to enjoy some much-needed […]
May 17, 2017
Instagram Stories for Small Business

Why Small Businesses should use Instagram Stories

More than half of all Canadians and Americans own smart phones. Those phones are being used to buy, shop, bank, communicate and so much more. Mobile […]
May 2, 2017
10 Things Every Small Business Website Needs

10 Things Every Small Business Website Needs

As most business owners know, a website is an important tool in growing and marketing any small business. But what should a website include? Does your […]
January 12, 2017
Facebook Marketing

Where to Look to Learn More About Facebook Marketing

Facebook’s high number of users (over a billion!) means there is more power there than any other social media channel. And while it offers a huge […]
November 15, 2016
Holidays

How a Virtual Assistant Can Get your Business Ready for the Holidays

The holidays are upon us and there is plenty to be done. Your business doesn’t stop just because it’s the holiday season – in fact for […]
October 17, 2016
Snapchat

How to Use Snapchat for Small Business

A photo. A video. There is 10 seconds to see it and then it’s gone. Sound familiar? Then you probably know all about Snapchat. If you […]
September 20, 2016
Instagram

How to Leverage Instagram for Small Business

A picture is worth a thousand words and Instagram has billions of them. With over 300 million users, Instagram can be a fun, free way to […]
July 5, 2016
Online Learning

The Business Owner and the Importance of Online Learning

I am currently enrolled in a couple of online courses about Facebook advertising. Why? Because I recognize that I don’t know everything there is to know […]
June 21, 2016
pick a social network

Pick a Social Network! Any Social Network!

It is not uncommon for a business owner to fall into the social media trap of signing up to numerous social networks only to engage in […]
May 10, 2016
Why business owners should embrace Facebook Live

Why Business Owners Should Embrace Facebook Live

Facebook has a reputation for highlighting everything good in a person’s life and we are often reminded to not compare ourselves to someone based on that […]
March 22, 2016
Vacations are good for business

Top Three Reasons Taking a Vacation is Good for Business

If you are self-employed or a business owner then you understand that taking time off and stepping away from your business for more than a day […]