The Importance of Email Marketing

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April 26, 2019

As a small business owner, you probably know the importance of email marketing, but have you actually created an email mailing list or opt-in? If so, are you sending regular emails? If not, what is holding you back?

Why you need an email list

Having an email list is essential for your business because it converts those new to your business or interested in your business into buyers.

Sending consistent emails can also keep your current customers engaged, updated and remind them about all the products or services you have to offer.

How often should you send emails?

Whether you are emailing your current customers to let them know about upcoming events, sales, programs or just to let them know about a new blog post or that you’re going live on Facebook, consistent communication is essential. This means sending an email to your main list every week or every couple of weeks on the same day and at the same time. This way, they will come to know and expect to hear from you.

If you’re emailing potential customers, you should have a consistent email marketing plan that will not only get them into your sales funnel but will also keep them in your sales funnel long enough for them to know, like and trust you.

How a VA can help with email marketing

A virtual assistant can help set up an opt-in, welcome (or nurture) automation as well as help you stay on track sending regular emails to your email list. A digital marketing virtual assistant will have experience with an email tool such as MailChimp, AWeber, Infusionsoft, Active Campaign or a similar email tool designed to manage multiple lists or audiences, handle email automation, broadcasts and campaigns. 

An email marketing virtual assistant can draft text, set up an email schedule and ensure emails are sending when they are supposed to. They can also track your email open and click-through rates (CTR) to see what is working and what needs to be tweaked. Simply stated, an email marketing virtual assistant can manage every aspect of your email marketing!

Email marketing versus social media

If you think social media is the only kind of marketing you need to get in front of your audience, think again.

Email marketing is one way to ensure your message is getting in front of your audience. You can post five times a day on Instagram or to your Facebook Page, but there is no sure-fire way to know that a specific person in your audience is going to see that message. If you have an email list and email them directly, you can be sure that your message will land in their inbox. Whether or not they open your email and click on anything is entirely up to how enticing your subject line and content is (which can also be said for any social media post).

How can I get started with an email marketing virtual assistant?

First, think of an opt-in for your email list. This is your way of inviting people to join your email list, for example, with a “freebie” such as a tips sheet, special offer or discount.

Then create a rough draft of the emails you will send once someone signs up for your opt-in; this includes the welcome email as well as the subsequent automated emails. You can create as many automated emails as you feel necessary for people to get to know, like and trust you or your business.

Then create a schedule of how often you would like to send an email to your list as well as possible ideas on topics and content.

Once you are ready to work with a virtual assistant share your ideas with them and, as part of their rates or package, they may be able to help finalize the wording, assist with further ideas, create graphics, set up the email list and automation, and more!

If you lack the time or desire to implement an email marketing strategy, a virtual assistant can get you set up, create emails your audience will be excited to read, and manage your email marketing in its entirety! Contact us – we have experience with many email marketing platforms and are happy to help you create a successful email marketing campaign.