Fresh Ideas

August 3, 2018
live video streaming

IGTV for a small business

IGTV stands for Instagram Television. It’s Instagram’s latest feature and is used to post and view longer videos on Instagram. Unlike traditional television, there are no […]
June 21, 2018
customer experience

Outsourcing and the Customer Experience

When considering what to outsource for your business, you need to think about the bigger picture – you need to think about your customers’ overall experience. […]
April 2, 2018
Instagram Stories for Business

Instagram Stories for Business

If you’re not familiar with Instagram Stories, it’s a feature on Instagram that lets users post photos and videos that disappear after 24 hours. Users also […]
January 11, 2018
Facebook_Analytics_VOR

Facebook Analytics: what it is and why you need to set it up

If you advertise on Facebook you need to set up Facebook Analytics. Facebook Analytics is your opportunity to see valuable data about your Facebook Page, including […]
December 4, 2017
Holiday marketing

How will your business stand out online this holiday season?

‘Tis the season for online holiday marketing and the competition is fierce! It’s not enough to send your regularly scheduled weekly emails, post updates when you […]
July 21, 2017
live video streaming

How to use Live Video Streaming for Business

Are you looking to engage with your customers? Build a relationship with them and let them get to know you, your business and your brand better? […]
June 14, 2017
Optimize your summer with the help of a virtual assistant

Optimize your summer by working with a Virtual Assistant

For some business owners, the onslaught of summer can mean a slower season with time to focus on their business and time to enjoy some much-needed […]
May 17, 2017
Instagram Stories for Small Business

Why Small Businesses should use Instagram Stories

More than half of all Canadians and Americans own smart phones. Those phones are being used to buy, shop, bank, communicate and so much more. Mobile […]
October 17, 2016
Snapchat

How to Use Snapchat for Small Business

A photo. A video. There is 10 seconds to see it and then it’s gone. Sound familiar? Then you probably know all about Snapchat. If you […]
September 20, 2016
Instagram

How to Leverage Instagram for Small Business

A picture is worth a thousand words and Instagram has billions of them. With over 300 million users, Instagram can be a fun, free way to […]
July 5, 2016
Online Learning

The Business Owner and the Importance of Online Learning

I am currently enrolled in a couple of online courses about Facebook advertising. Why? Because I recognize that I don’t know everything there is to know […]
June 21, 2016
pick a social network

Pick a Social Network! Any Social Network!

It is not uncommon for a business owner to fall into the social media trap of signing up to numerous social networks only to engage in […]
May 10, 2016
Why business owners should embrace Facebook Live

Why Business Owners Should Embrace Facebook Live

Facebook has a reputation for highlighting everything good in a person’s life and we are often reminded to not compare ourselves to someone based on that […]
June 12, 2015
How to save an article on Facebook

Facebook Tip: How to Save Articles on Facebook

If you are like me, then you check Facebook a lot from your mobile phone – either waiting for your children to finish their after school […]